HeyGen.

HeyGen is an AI avatar video generator that turns a written script into a presenter-led video with a lifelike digital avatar and AI voice — no camera, studio or actor needed. It is made for businesses, marketers, trainers and creators who publish talking-head videos regularly. According to HeyGen’s official pricing page, the Free plan includes up to 3 videos a month, and paid plans start at $29 per month.

What is HeyGen?

HeyGen lets you type a script, pick an avatar and a voice, and receive a finished video in which the avatar delivers your lines with matching lip movement and gestures. HeyGen says more than 100,000 businesses use the platform to create, localize and scale video, and it also offers video translation that re-voices existing footage into other languages while keeping the speaker’s lip movements in sync.

The editor, called AI Studio, combines templates, stock media and brand assets in one place. Newer tools such as Avatar IV and the Video Agent push quality and automation further, and even the Free plan includes limited trial access to premium features like Avatar IV and lip-sync translation.

Key Features

• Stock video avatars: 500+ avatars on the Free plan and 700+ on paid plans, across ages, styles and settings.
• Custom avatars: create a digital twin from your own footage, or build a photo avatar from a single picture.
• 1,000+ AI voices: a large voice library in many languages, plus voice cloning — one clone on Free, expanded use on paid plans.
• Avatar IV generation: HeyGen’s most realistic avatar engine, with videos up to 30 minutes on paid tiers.
• Video translation: paid plans cover 175 languages and dialects with lip-sync, against 30+ languages on Free.
• AI Studio editor: full editing access on every plan, with 75+ video templates to start from.
• Interactive video: quizzes, branching paths and SCORM export for training content.
• Long-form output: videos up to 30 minutes on Creator and Pro, 60 minutes on Business, with up to 4K exports on higher tiers.

How to Use HeyGen

1. Sign up free on the HeyGen website — no credit card is required for the Free plan.
2. Start a new video in AI Studio and choose a stock avatar, a photo avatar, or your own custom avatar.
3. Paste or write your script, then pick from 1,000+ AI voices or clone your own voice.
4. Add text, images, screen recordings and branding using the templates and timeline editor.
5. Generate the video, preview the delivery, adjust wording or pauses, and export up to your plan’s resolution.

How much does HeyGen cost?

HeyGen paid plans include a monthly credit allocation that you spend across features; according to HeyGen’s official pricing page, the credit cost of a video varies with the AI model used, the duration and the complexity of the generation. Monthly subscribers’ unused credits roll over for one extra month.

Plan	Price	What you get
Free	$0	Up to 3 videos a month, 500+ stock avatars, 1 custom avatar, 1 voice clone, videos up to 1 minute, 30+ languages
Creator	$29/mo ($24/mo billed annually)	Monthly credit allocation, 700+ stock avatars, videos up to 30 minutes, exports up to 1080p, 175 languages
Pro	From $49/mo	Everything in Creator with larger credit tiers — from 1,000 credits a month up to 100,000 — and exports up to 4K
Business	$149/mo + $20/seat/mo	Team collaboration, videos up to 60 minutes, multiple seats, priority for growing video teams

Last verified: October 2026

Pros

• Genuinely useful free plan — three real videos a month without a credit card
• Huge avatar and voice library, so videos do not all look and sound the same
• Translation into 175 languages with lip-sync makes one video work worldwide
• Credits roll over instead of vanishing at the end of the month
• Scales from a solo creator to a multi-seat business team on one platform

Cons

• Credit costs vary by model and duration, so budgeting a month’s output takes some care
• Free videos are capped at one minute, which rules out most training or explainer content
• Business pricing adds up quickly once per-seat fees are included
• The most realistic results still depend on a well-written, natural-sounding script

Who should use HeyGen?

HeyGen fits marketers producing product explainers, HR and training teams localizing onboarding videos, course creators who dislike being on camera, and agencies that owe clients the same video in five languages. Solo creators should start on Creator; content teams will want Pro’s credit tiers or Business seats. If you only need an existing clip re-voiced with accurate lip movement, compare it with our Lip Sync AI review, and see more tools in the AI Video Generator category.

Frequently Asked Questions

Is HeyGen free to use?

Yes. HeyGen’s Free plan costs $0, needs no credit card, and includes up to 3 videos per month with videos up to one minute long. Free accounts get 500+ stock avatars, one custom avatar, one voice clone and limited trial access to premium features such as Avatar IV.

How much does HeyGen cost per month?

HeyGen’s Creator plan costs $29 per month, or $24 per month when billed annually. Pro starts at $49 per month and scales through larger credit tiers, while the Business plan costs $149 per month plus $20 per seat per month for teams that collaborate on video.

What are HeyGen credits?

HeyGen credits are the single currency for creating videos and assets on the platform. Every paid plan includes a monthly credit allocation, and the number of credits a video uses depends on the AI model, the video’s duration and the complexity of the generation, according to HeyGen.

Can HeyGen translate videos into other languages?

Yes. HeyGen translates videos into 175 languages and dialects on paid plans, re-voicing the speaker and syncing lip movements to the new audio. The Free plan covers 30+ languages, which is enough to test whether localized avatar videos work for your audience before upgrading.

Can HeyGen clone my voice?

Yes. HeyGen includes voice cloning on every plan — the Free plan includes one voice clone, while paid plans expand cloning usage up to unlimited on the top tier. A cloned voice can then narrate any avatar video you create, keeping your delivery consistent without re-recording.

Final Verdict

HeyGen is the avatar video platform to beat: a generous free tier, deep avatar and voice libraries, and translation that genuinely multiplies the value of every video you make. Watch the credit burn on long Avatar IV renders, but for presenter-led content at scale, nothing else in this category is as complete.

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