Photoroom.

Photoroom is an AI photo editor built for e-commerce sellers who need clean, listing-ready product images without hiring a studio or learning Photoshop. It removes backgrounds in seconds, generates studio-style product scenes, and can process an entire catalogue in one batch. According to Photoroom’s official website, a free plan is available, and paid plans start at $7.50 per month billed annually — which makes Photoroom one of the most accessible product-photography tools for solo sellers and small brands.

What is Photoroom?

Photoroom describes itself as an “AI-powered photo editor and listing studio for product photography”. Instead of offering a little bit of everything, the whole product is aimed at one job: turning ordinary product photos into images that look at home on Amazon, Etsy, Shopify or a brand’s own store. You upload a photo, and Photoroom’s AI cuts out the product, rebuilds the scene around it, and exports a polished result.

That focus is why Photoroom has grown well beyond casual users. The company says its background remover alone is trusted by more than 80 million users, and the platform now stretches from phone-based editing for individual sellers to API-driven production for marketplaces and enterprise teams. If your bottleneck is image production rather than design flair, that is exactly the right shape for a tool.

Key Features of Photoroom

• Background Remover: Photoroom’s best-known tool produces pixel-perfect cutouts for clean product listings, with white backgrounds or transparent exports. The company says it is used by 80M+ users.
• AI Product Photography: Upload a product photo and Photoroom generates a studio-quality shot, placing your item in a styled scene instead of a plain void.
• AI Backgrounds and Instant Shadows: Swap flat backgrounds for generated scenes and add realistic shadows so products look photographed, not pasted.
• Brand Library & Templates: Save your brand colours, logos, fonts and layouts so every image across every channel stays consistent and on brand.
• Batch Processing & Automation: Edit hundreds of images at once — set your parameters, apply them across your catalogue, and export marketplace-ready visuals in minutes.
• API for Developers: Two API plans automate image production: background removal, plus AI Shadows, AI Backgrounds, AI Relighting and positioning adjustments on the higher tier.
• Apps Everywhere: Photoroom is available on the web, iOS and Android, so a listing can be shot, edited and published from a phone.
• Enterprise-grade Security: Photoroom lists SOC 2 Type 2 certification and GDPR compliance for businesses that take data handling seriously.

How to Use Photoroom

1. Create a free Photoroom account on the web or in the mobile app.
2. Upload a product photo — a phone shot on a plain surface is enough to start.
3. Let the AI remove the background, then choose a white background, a transparent export, or a generated AI scene.
4. Refine the result with shadows, templates and your saved brand assets.
5. Export a single image, or switch to batch mode to process a whole catalogue with the same settings.

How much does Photoroom cost?

According to Photoroom’s official pricing information, Photoroom offers a free plan, and every user can also start with a free trial of the paid features. The free plan includes 250 exports per month, which is generous for testing and light selling. Paid plans are priced in US dollars and are cheaper when billed annually.

Plan	Price	What you get
Free	$0	250 exports per month, background removal, templates and core editing tools
Pro	$7.50/mo	Billed annually ($12.99 month-to-month); the full AI product-photo toolkit for solo sellers
Max	$20.99/mo	Billed annually ($34.99 month-to-month); higher limits for growing stores and heavier AI use
Ultra	From $82.50/mo	Billed annually (from $99 month-to-month); built for high-volume catalogues and teams
Enterprise	Custom	Sales-led plans for marketplaces, retailers and large brands

Developers should note that the API is priced separately: the Basic API plan covers background removal at $0.02 per image with plans starting at $20/month, while the Plus API plan costs $0.10 per image with plans starting at $100/month and adds AI Shadows, AI Backgrounds and AI Relighting.

Last verified: October 2026

Pros

• Does the whole product-photo job — cutout, scene, shadow, export — in one app
• Free plan with 250 exports a month is enough to judge quality properly
• Batch editing makes large catalogues realistic for small teams
• Works on web, iOS and Android with the same account
• API pricing per image is simple to forecast at scale

Cons

• The free plan’s 250 monthly exports run out quickly for active stores
• Enterprise pricing is not public — you have to talk to sales
• It is a product-photo specialist, not a general design suite for posters or layouts
• Generated AI scenes are worth a quick accuracy check before you publish them

Who should use Photoroom?

Photoroom suits marketplace sellers, Shopify and Etsy store owners, resellers and small brands that publish product images every week and cannot justify a photographer for every SKU. It is also a sensible pick for social sellers who shoot on a phone and need listings to look consistent. If you mainly create original artwork rather than photograph products, a generator like PicLumen may fit better — you can compare more options in our AI Image Generator category.

Photoroom FAQs

Is Photoroom free to use?

Photoroom offers a free plan that includes 250 exports per month, so you can remove backgrounds and prepare product images without paying anything. The free plan suits occasional sellers and testing. If you list products every week, Photoroom’s paid plans raise the limits and unlock the full AI toolkit.

How much does Photoroom cost?

According to Photoroom’s official pricing information, Pro costs $7.50 per month billed annually or $12.99 billed monthly, Max costs $20.99 billed annually or $34.99 monthly, and Ultra starts at $82.50 per month billed annually. Enterprise pricing is agreed with Photoroom’s sales team.

Can Photoroom edit photos in bulk?

Yes. Photoroom includes batch processing, so you can apply the same background removal, backgrounds and formatting to hundreds of product images in one run and export them marketplace-ready. Batch editing is one of the main reasons catalogue sellers choose Photoroom over editing photos one by one.

Does Photoroom have an API?

Yes. Photoroom offers an API with two plans: Basic covers background removal at $0.02 per image with plans starting at $20 per month, and Plus adds AI Shadows, AI Backgrounds and AI Relighting at $0.10 per image with plans starting at $100 per month.

Final Verdict

Photoroom earns its popularity honestly: it takes the most repetitive part of selling online — making products look good — and reduces it to a few taps, on a free plan that is genuinely usable. Sellers who list weekly will outgrow the free tier, but Pro at $7.50 a month billed annually is easy to justify against even one avoided photoshoot. For product imagery at any scale, Photoroom belongs on your shortlist.

Visit Photoroom’s official website to start with the free plan.